What Does a VP of Product Really Do?

A VP of Product is an organization’s point of contact for developers and engineers. 

They are well-known for developing transformational digital services that have a substantial influence on results. 

Their role is crucial in the intersection of production techniques and approaches.

Read on to learn more.

What Does a VP of Product Do?

A vice president of product is a highly specialized leader. They are responsible for driving business results through the development of digital solutions. 

A VP of product works with managers across the organization to define, prioritize, and execute product initiatives.

VPs of Product are often responsible for several critical tasks. These include:

• Product Development Strategy – defining the overall vision for the product portfolio and how it will be implemented
• Product Roadmap – identifying strategic initiatives that will have a significant impact on business results
• User Experience – developing strategies that are grounded in user needs and behavior through research and testing
• Product Management – overseeing product management activities including prioritization, release planning, feature definition, delivery, and support
• Product Operations – managing operations activities including pricing

VP of Product Roles and Responsibilities

VPs of Product is responsible for the overall product strategy and vision. 

They work with management to set the strategic direction for the product portfolio, and then they oversee its implementation.

Read on to learn more responsibilities that they may be responsible for.

Product Strategy and Vision 

They are responsible for developing and communicating the company’s product strategy and vision. 

They work with management, using leading-edge techniques and approaches, to identify strategic priorities and develop a long-term product vision.

Product Portfolio

A VP of Product is responsible for the product portfolio. They work with management to set the strategic direction for the product portfolio, and then they oversee its implementation.

VPs of Products also design a product portfolio that aligns with the company’s overall strategic direction. They prioritize initiatives and determine how they will be implemented.

Product Roadmap

A VP of Product develops a product roadmap to communicate the vision and plans for the product portfolio. 

They work with management to identify the initiatives that will have a significant impact on business results. A VP of Product also prioritizes these initiatives, based on their potential to drive results, and defines a plan for their implementation. 

They ensure that resources are available to complete each initiative promptly.

VPs of Product work with management to develop a strategy for determining when products should be retired. So, they can ensure that resources are focused on initiatives that will have a positive impact on business results.

Summary

As technology continues to evolve, VP of Product leaders must continue to evolve as well. 

The VP of Product is responsible for developing transformative digital solutions. They are well-known for transforming business results through digital services that have a substantial influence on the business. 

A VP of Product is an organization’s point of contact for developers and engineers. They are well-known for developing transformational digital services that have a substantial influence on results. Their role is crucial in the intersection of production techniques and approaches.

The VP of Product is responsible for developing and communicating the company’s product strategy and vision. 

They work with management, using leading-edge techniques and approaches, to identify strategic priorities and develop a long-term product vision.