A Simple Guide on Product Vision and Product Goals

Need a guide on product vision and product goals? Scroll down to learn more.

Guide: Product Vision and Product Goals Definition

Before we dig into how you can create a vision and goals, let us start by defining what they mean first.

Product Vision is the direction of the product and it shows the direction where the product should go. It is also referred to as the mission statement of your product.

Product Goals are steps that you need to take to achieve the product vision. The goals are incremental and not just a big leap.

To create a good product vision statement, you need to know your target market well, you need to know what your customers need and want and you need to understand your competitors well. 

Product vision is an essential part of any new product as it helps in determining how you are going to pitch a new idea. 

It is also very important when you are launching a new feature or add-on for an existing one. And even if you have already launched a product, you must create a vision statement as well so that your team knows where they are headed. 

A good example of a good vision statement would be: “We are aiming to become the number 1 healthcare platform on the Internet.” 

Just like vision statements, product goals can be categorized into feasibility goals and desirability goals. 

Feasibility goals help you determine if there is enough demand for the product or not. On the other hand, desirability goals help you know if people want your product or not.

How Can You Use a Good Product Vision and Product Goals?

Once you have created your product vision and goals, it is time for you to sell them to others. 

One of the best ways to do so is by creating a presentation using slides so that people can visualize what you have planned. 

The slides should create a good picture of what you are trying to achieve. 

Another way to use your product vision is through the organization and team-building process. You should be able to get every member of your team on board with your product vision and goals.

With everything in place, it is now time for you to start working on your product. 

Do keep your product goals in mind while doing so and do not forget to share your progress with the team as well.

Proven Tips to Mastering Vision and Goals

You can create a good product vision and product goals if you follow some proven tips. 

First, you need to make sure that your product vision and product goals are aligned with your business goals. 

Second, your goals need to be measurable. If you are trying to create something new, then make sure that you can measure your success by a set of metrics. 

Finally, your goal should be time-bound so that you can track the progress and make necessary changes accordingly.

Do you have any questions? Leave a comment below or watch the video to learn more.