Content Marketing Strategies for Hotels

Content Marketing Strategies for Hotels. Obviously, standing out from the crowd is becoming increasingly vital for hotel and hospitality companies. Content marketing, which is often used to capture attention and engage visitors throughout their online journey, remains a significant approach for hotels to achieve this.

What is content marketing?

Content marketing is a form of marketing that creates and delivers relevant and valuable content to attract and retain a clearly defined audience – with the objective of driving profitable customer action.

Tips for content marketing for hotels

Content marketing should be used to focus on customer problems, not an organisation’s product or services. For example, if your hotel provides unique services to your guests, brainstorm what problems those services could solve.

For example, if your hotel provides unique services to your guests, brainstorm what problems those services could solve. Proactively share customer stories, testimonials and photos through social media to showcase how you are helping customers achieve something important.

Also, testimonials and photos through social media showcase how you are helping customers achieve something important. Focus on creating useful content that answers your customer’s questions; so they can learn how to do something themselves instead of calling the help desk.

Answer inquiries

Answers your customer’s questions; so they can learn how to do something themselves instead of calling the help desk. Ask questions through social media to get customer feedback (e.g., “What was it like staying in our hotel?”). This helps you understand what you can improve or change based on their feedback. You may also consider engaging an agency with extensive experience in social media listening, such as HashtagifyMe or Brandwatch, in order to gain a clearer view of what people are talking about around your brand. This way, you can respond promptly and create a strong brand identity.

Engaging an agency

(e.g., “What was it like staying in our hotel?”). This helps you understand what you can improve or change based on their feedback. You may also consider engaging an agency with extensive experience in social media listening, such as HashtagifyMe or Brandwatch, in order to gain a clearer view of what people are talking about around your brand. This way, you can respond promptly and create a strong brand identity. Provide useful information on your guest’s destination plans , such as when they will be visiting and their preferred activities (e.g., “Enjoy this beautiful day by visiting the local wine region!”)

, such as when they will be visiting and their preferred activities (e.g., “Enjoy this beautiful day by visiting the local wine region!

Social media campaigns for hotel

TripAdvisor’s recent “World’s Best Awards” shows how social media campaigns can work for hotel chains. TripAdvisor ranked the Grand Hyatt in Macau as the world’s best hotel in 2015. The hotel leveraged social media to launch a campaign encouraging visitors to share their proudest moments of staying in Macau. In addition, the hotel encouraged people to take photos with the hashtag #GrandHyattMemories and post it on Facebook, Twitter and Instagram. The campaign generated over 200,000 uses – more than any other hotel brand.

Social media campaigns for individual hotels

In addition to using social media campaigns to reach out to potential customers, hotels can also use these tools to reach out to their existing customers.

For example, the Radisson Blu Hotel in Dubai launched a campaign called “Share Your Story” that encouraged guests to share their memories of staying at the hotel using their smart phones. Guests could photograph their memories and upload it onto Facebook and Instagram using specific hashtags such as #MyRadissonBluMemories and #ShareYourStory.

The hashtags were also available on printed adverts handed out at the hotel. The campaign was part of a wider marketing strategy by Radisson Hotels Group that included print advertising and broadcast commercials. This strategy generated over $3 million in revenue for the hotel chain within just one month of its launch date.