Digimarc picks new Chief Product Officer

… the reach and effectiveness of automatic identification of media across multiple industries. Most recently, he served as VP, Product & Strategy at Zix. Read source

Chief Product Officer best strategy

-Take on a hands-on approach

-Have strong communication skills

-Stay up-to-date with the latest innovations

-Be prepared to work long hours

-Be a leader

Strategy:

-Have a good understanding of trends and how they’re affecting the marketplace

-Solve problems to help your brand keep its competitive edge

-Make sure your product is easy to use and available when customers need it

Product:

-Be up-to-date on new technologies and how they’ll affect your product

-Understand your competitors’ products and what people want from them

-Make sure your product is high quality, reliable and easy to use

-Identify better ways to make the product more accessible

People:

-Understand how your product will affect the business, not just the customers or employees

-Lead by example: have strong communication skills and a positive attitude

-Be a good team player with other departments such as sales, marketing and customer service

-Be an innovator and recognize new opportunities for your product in new markets or with new uses for existing products

The key to being a successful product manager is to know how all the different departments work together. It might be tempting, but do not think you can do it all yourself.

When you are a product manager, you’re always working. You might be up at 3 am on a Sunday morning, and you might be there until midnight. In other words, you’re a 24/7 kind of person. Product managers can have a lot of autonomy in their jobs, but they never get a day off. You will always be thinking about the next project.

Product managers are responsible for everything related to their products. This includes the look, feel, packaging, marketing strategy, costs of production, packaging and shipping. They have to work with vendors and distributors to get information about what’s working and what isn’t working with their product. They have to go out into stores to see how their product is being displayed and sold. They also meet with other companies in their industry to help them develop their own products. Product managers might also need to present their products at trade shows or conferences where they need to interact with other people in front of an audience.

A good product manager is able to handle all kinds of stress, because they are responsible for everything that goes into the making of their product. They have to deal with vendors when there are problems getting supplies or when there’s a problem with the quality of the supplies. If there are problems with production or shipping that cause delays or shortages, they have to figure out how to deal with it. If there’s a problem with customer satisfaction or if someone has filed a lawsuit against the company because of one of its products, it falls on the product manager’s shoulders to fix it. They have to deal with finance people when there’s an issue with pricing or with sales people when there’s an issue with distribution.

Product managers are constantly dealing with problems, but they also have to be able to see the big picture. They are responsible for the success of their product, and they need to make sure that the product is on time, that it is affordable, and that it is a product that customers want.