General Motors Product Marketing Advertisement Strategy

General Motors Product Marketing Advertisement Strategy examines the brand using the marketing mix framework, which includes the four Ps (Product, Price, Place, Promotion).

Product innovation, price strategy, promotion planning, and so on are all examples of marketing tactics. These business methods, which are based on GM’s marketing mix, aid the brand’s success.

General Motors marketing strategy aids the brand’s/competitive company’s positioning in the market. As well as the achievement of its business goals and objectives.

What is General Motors History

General Motors’ history dates back to 1908 when it was founded by William C. Durant as a holding company for Buick. GM has survived many challenges, including the Great Depression. Also, the 1973 oil crisis, and the downturn in the automotive industry in 2008.

Historically, General Motors has focused on the mass production of cars. Further, with affordable price tags in order to appeal to the middle class. Over the years, General Motors has also introduced many technological innovations that have revolutionized the automotive industry (e.g., the electric self-starter).

General Motors marketing mix framework

The marketing mix is a tool for marketers to use to develop and implement a marketing strategy. It helps a company determine the product to sell, and the price of the product. Where the product will be sold, and how the product will be promoted. The marketing mix is also like the four P’s: Product, Price, Place, and Promotion.

Product

General Motors’ overall product strategy has remained consistent over time. For many years, GM has kept its focus on creating affordable cars that appeal to consumers in the middle class. This can be in such vehicles as the Chevrolet Cruze and Cadillac XTS.

In terms of recent product development, GM has invested heavily in green technology with vehicles such as the Chevrolet Volt and all-electric Chevrolet Bolt EV.

Price

GM’s overall price strategy has remained consistent over time. For many years, GM has focused on keeping prices low so that consumers in the middle class can afford to purchase their vehicles.

In terms of recent price strategy, GM has continued to rely on incentives (e.g., zero percent financing) in order to increase sales volume and meet market demand.

GM aims to keep its vehicles affordable and competitively priced with the goal of appealing to a broad range of consumers.

General Motors’ current distribution strategy can be summarized as follows: GM continues to sell its products through dealerships as well as through online sales sites such as Amazon.

General Motors’ current promotional strategy can be summarized as follows: Recently, General Motors has been heavily investing in its advertising campaigns with the goal of promoting its new product lineup.

Promotion

General Motors’ current marketing strategy includes the use of traditional media outlets. Such as radio, TV, and print ads along with newer forms of digital media. Including social media sites such as Facebook, Twitter, and YouTube.

General Motors Product Marketing Advertisement Strategy

 As you can see, GM has not had much success in achieving these goals due to various challenges that it has faced over time. For example, one challenge that General Motors faces is the fact that it has had to deal with outdated manufacturing plants for many years now.

This has meant that GM is not able to produce high-quality vehicles at an affordable price for its customers due to various costs involved with running inefficient plants which have included a lack of new technology and high labor costs which have resulted in higher costs for materials used in manufacturing cars.