How Do You Create a Product Vision and Roadmap?

How do you create a product vision and roadmap? Scroll down to learn more.

But first, let us define its definition.

The Truth About Product Vision and Roadmap

A product vision is a statement that describes what a company wants to become. It shows the way the company thinks and feels about the future of its product or service.

It is not a plan, roadmap, or action list. It’s just an idea, an emotional appeal.

A product vision works by appealing to different senses. The more senses you stimulate, the more emotional your customers’ connection with your product will be.

How Do You Create a Product Vision and Roadmap?

There are many ways to create a product vision and roadmap. Here are two different approaches:

Start with the Product Vision

Start by creating an emotional, inspiring image of where you want to go with your product or service in 5 years. 

You can do this by asking yourself: “If everything were perfect, what would I want my product or service to look like?” 

And then answer this question by writing down everything that comes to mind: new markets, new features, new partnerships.

Then make sure that these ideas are completely aligned with the mission of your company and fit into a larger strategy. 

If they are not aligned with your strategic goals, then leave them out! Instead of creating a great product, you will just waste money on bad ideas.

Know Your Business Strategy First!

You need to know where your business is going before you can create an inspiring image of its future state. 

To do this, start by answering these questions: How does your market change? How will our customers change? What new opportunities can we take advantage of? What are our competitors doing? Who is our ideal customer? What will we learn from them?

You should think about your own business and your industry, but don’t forget about the trends. 

If you are not in tune with these trends, you will be left behind. Then, you can create a product vision based on this knowledge. 

Make Your Product Vision More Actionable

Your product vision should be inspiring and emotional, but still actionable. 

To make it more actionable: Think about what is the most important for your company. What do you want to do today? Tomorrow? In 3 months? In 1 year? In 3 years? 5 years? 

At first glance, it might seem like most of these things are more than you could achieve. But don’t worry! Just focus on what is most important for your company right now and today. 

This will help you stay focused on the mission and take immediate action to achieve it. Make sure that your product vision is honest with people inside and outside of your company. 

Be transparent about your dreams and plans. If people understand how your product vision will benefit them, they will be more willing to support it.

Conclusion 

There are many ways to create a product vision and roadmap. 

Here are two different approaches: start with the product vision and know your business strategy first. These two approaches can help you achieve the right product vision.

Once you have learned how to create a product vision, you should learn how to define your product strategy.