How to Use Your Product Strategy and Vision

Learn how to use your product strategy and vision. Continue reading to know more about the topic.

The “Aha Moment” About Product Strategy and Vision

Many product managers are experts at developing the product strategy and vision. You may have created great strategies and visions for the products and services. 

But maybe you weren’t able to translate them into reality. Or maybe you were unable to pull out the most important aspects of your vision and turn them into strategies that could be followed by your team members.

In other words, you knew how to develop a product strategy and a vision but not how to use them effectively.

How Big Picture Thinking Helps You Develop a Great Product Strategy and Vision

As many managers found out later, the solution to the problem was big picture thinking. 

Big picture thinking is about thinking from 10,000 feet level. In other words, big picture thinking means looking at your product from a higher perspective. 

For example, instead of focusing on the features you can develop for your product in the next 3 months, think about what your product needs to accomplish in the next 3 years. 

Instead of focusing on your sales figures, think about how your products can help your customers attain their goals in life. 

And instead of focusing on reducing costs by cutting down expenses, think about how your company can help people lead better lives by connecting them with information or people that are important to them.

So, How Can You Use Your Product Strategy and Vision Effectively?

So, how can you use your strategy and vision effectively? To start with, you need to look at your product from a higher perspective. 

Start by writing the vision of the product which you have created earlier. 

Then, ask yourself what kind of business you want to be in. From there, ask yourself how your customers will feel after using your products or services. 

This process might take some time and it is okay if the first few attempts don’t turn out as expected. 

Keep at it until you get it right and then use your vision and strategy to guide your decisions.

You might also need to tweak your vision and strategy every now and then. The key is to keep the big picture in mind. 

Once you develop the vision of your product, you can use it for different purposes. For example, once you have a vision of your product, you can use it to create a vision statement for your company. 

You can also use it to create user personas or identify features that can be developed for your product.

Conclusion 

In this article, we discussed how to develop a great product strategy and vision. We also discussed how to use your product strategy and vision effectively. 

So, if you have been facing issues with developing a great product strategy and vision, the tips mentioned in this article might be of great help to you.

Do you have any questions? Leave a comment below or watch the video to learn more.