Instagram’s Top Visual Content Marketing 

Instagram’s Top Visual Content Marketing. For visual content marketing, Instagram has become the go-to platform.

Instagram Stories, Instagram Live, Carousels, and other features are continually being added to the visual media platform. Hence, giving users new options to experiment with content production.

Keeping up with these developments and technologies as a business may be difficult. However, sometimes all you need is a handful of fantastic ideas to get you started.

A Brief History of Instagram

Instagram launched in October 2010, and quickly gained popularity as a photo-sharing app.

In 2012, Instagram added the ability to include videos and the ability to follow hashtags. Which increased its engagement even more.

Then, in 2013, Instagram curated “The Grid” feed, which allowed users to see photos and videos on a full-screen mosaic feed that included posts from users they followed.

In 2014, Instagram introduced video uploads up to 15 seconds with the possibility of 60-second videos.

In 2016, Instagram updated its desktop version to include a “Top Posts” section for each hashtag. This allowed users to see what posts in a certain hashtag had the most engagement.

2017 has been the biggest year of change for Instagram yet. In February 2017 alone, Instagram added live video streaming, video calling, and real-time face filters. All of these changes have been made in an effort for Instagram to compete with Snapchat for attention.

What are Instagram’s Top Visual Content Marketing and how does it work?

Instagram’s Top Visual Content Marketing is a section of the app that allows users to see the most engaging pictures and videos on Instagram. It tends to be more visual than its other social media counterparts, as it has its own dedicated section on the app.

Instagram’s Top Visual Content Marketing gathers its content from Instagram users who have chosen to have their content displayed on its platform. As a result, there are various different categories of content. Hence, you can find on the platform, including #tbt (Throwback Thursday), Stories, Live, and Carousels.

Examples of Instagram’s Top Visual Content Marketing 

Adidas

Adidas’s Instagram strategy is to encourage users to buy their products. In this post, Adidas shows off the successful content marketing campaign they’ve had for their “Boost” technology shoes. They include a link in their caption that leads to a blog post about how the company came up with the idea for this technology, which is what drew customers to the shoes in the first place.

Reebok

Reebok’s strategy on Instagram is to market its products by getting users to buy them. They use hashtags such as #run, #workout, and #gym to appeal to people who have an interest in those activities.

Nike

Nike’s strategy is to create visually appealing posts. Further, will attract young people who have an interest in sports and fitness. Their captions usually contain inspirational quotes and motivational messages, and they focus on creating content that is positive and uplifting in nature.

John Mayer

John Mayer’s strategy on Instagram is to create content that will get his fans excited about his career and encourage them to follow him on the platform. He uses hashtags such as #music, #brunswick, and #acoustic.

He also includes links to purchase tickets to live concerts in the caption, which encourages people to engage with the post and ultimately purchase tickets.

Instagram’s Top Visual Content Marketing is a great place for businesses to figure out what type of content their target audience is engaging with. It allows them to have inspiration from other businesses’ successful strategies and use that as a guideline for their own marketing efforts.