Obligations and Duties of a Campaign Manager

Obligations and Duties of a Campaign Manager. They have an important role in the success of any business.

To win new consumers and promote recurring business, use integrated marketing campaigns based on market segmentation. 

Oversee the implementation, monitoring, and evaluation of marketing programs, as well as their success. Ensure that the campaign is in accordance with the company’s policies.

What is a Campaign Manager?

Manage the implementation of marketing campaigns and the development of marketing strategies for a product or service.

Managers should be able to evaluate the effectiveness of advertising and promotion programs. They should also have knowledge of management principles.

Ensure that the campaign is in accordance with the company’s policies.
Campaign managers must be able to evaluate the effectiveness of advertising and promotion programs. They should also have knowledge of management principles.

What are integrated marketing campaigns?

Integrated marketing campaigns are promotional initiatives that use more than one marketing communications channel. In this way, they aim to reach customers in the right place and at the right time.

Campaign managers play an important role in the success of any business.
To win new consumers, and promote recurring business, use integrated marketing campaigns based on market segmentation, which combine advertising, direct marketing, and personal selling.

What is Market segmentation?

Market segmentation is the process of dividing a defined population into smaller groups of potential buyers who share certain similar characteristics.
This process is to target marketing communications more effectively and reaches a specific group of consumers.

What is Marketing Campaign?

The creation, development, and implementation of a sales promotion plan which aims to achieve specific short-term objectives (Activation).

The term marketing campaign has been used by those who have adopted the integrated marketing communications approach. It is now more common in the form of a ‘campaign’ to denote a specific sales promotion strategy or action. For example, an increase in the price of a product or service may be a special offer to stimulate sales.

Marketing campaigns are often using the following terms:

What is Integrated Marketing Communication?

Integrated Marketing Communication (IMC) is a marketing strategy that donates to multiple marketing channels to work together to achieve a common goal.

This can be an increase in product awareness, a reduction in customer churn, an increase in sales, etc. IMC is also an umbrella term for all marketing communication channels used by a firm and is closely related to strategic marketing management.

Examples of integrated approaches used in IMC include market segmentation, which involves identifying different market segments and then determining how to tailor messages for each segment based on their needs and wants;

What is Market segmentation?

Market segmentation is the process of dividing a defined population into smaller groups of potential buyers who share certain similar characteristics. This process is to target marketing communications more effectively and reaches a specific group of consumers.

What is Target Marketing?

Target marketing is the identification of the most attractive customer groups based on demographic and socio-economic factors.

What is Positioning?

Market positioning is the deliberate process of crafting and maintaining a consistent brand image in the mind of consumers. The position that a brand holds in the consumer’s mind is called its position in the market.

The goal of positioning is to create a lasting impression among consumers about your product or service that increases sales. A strong brand image can be what attracts customers to your business, but it can also be what attracts investors to fund your expansion.

In order to succeed, integrated marketing communications require skilled marketers capable of understanding each element and how they relate to each other.