Obtaining Marketing Strategy Goals

Obtaining Marketing Strategy Goals. A marketing goal is a particular and quantifiable target that aids in the achievement of your overall business objectives. It might be anything from producing high-quality leads to enhancing customer value and increasing your recommendation rate.

Goals serve as a source of clarity, direction, and vision. They are what lead to success for you, your department, and the company as a whole, whether personal or commercial. Achieving your goal demonstrates that you are having an influence.

What are Marketing Strategy Goals?

Marketing strategy goals are often “outcomes” or “objectives.” They are the “what” to be attained.

A target you aim to reach that is important enough to work toward. A purpose or aim toward which effort is directed.

At the end of the day, your marketing strategy goals are what you should be striving for. And yes, they should be specific – in fact, more specific than you think!

Increased brand awareness

It is that you want to increase the number of people who know about your brand. It doesn’t matter if they are aware of your business or if they are aware of the existence of your product or service. All that matters is that they know about your brand.

Generate high-quality leads

Generate high-quality leads means that you want to produce more qualified leads for sales. The leads must come from sales-ready buyers and be of a specific quality – for example, people who have a budget, have an interest in your products or services, and have time to buy.

Acquiring new customers

Acquiring new customers means that you want to attract more customers by producing more sales. The new customers can be current customers who buy more from you, or they can be new customers who buy for the first time from you. The most important thing is that they should become paying customers.

Increased website traffic

Increased website traffic refers to the number of visitors (people) who visit your website within a given time frame, such as one month, three months, six months, or one year. It doesn’t matter how many people visit your website as long as it is an increase in overall traffic compared to the previous period. This can be with tools like Google Analytics and other analytics tools as well.

Establish industry authority

Establish industry authority refers to the level of expertise and credibility you hold in your industry or niche market. You can also use this goal to increase brand authority by improving your brand image through various activities including marketing and public relations campaigns, social media engagement, blog posts, video-sharing, commenting on others’ videos, etc.

If you are a company with multiple products or offerings you can use industry authority to increase brand recognition for all products under the same parent brand name (e.g., Apple).

Increased customer value

Increased customer value refers to the added value provided via products or services sold by a company. In other words, it is not just about selling products but also making those products worthy enough for their prices – giving them perceived value by including additional benefits not found with other competitive offerings on the market (e.g., warranty, extended guarantee).

You can also increase customer value by differentiating yourself from competitors via unique positioning, differentiating customer experience (e.g., concierge-level service), providing information not found elsewhere on the market (e.g., white papers), etc.

Boost brand engagement

 refers to the extent to which customers engage with you through an ongoing relationship. Brand engagement can be via social media engagement, community engagement, blog engagement, or other engagement indicators. You can also measure brand engagement by calculating the Net Promoter Score (NPS).

This is a simple but extremely effective tool for measuring customer loyalty, satisfaction, and advocacy.