Product Marketing and Sales Enablement

What are product marketing and sales enablement? Why do companies need to do both? If you own a company, then you need to read this. So, keep on scrolling.

Product Marketing and Sales Enablement

Product marketing is when you as a company know who your customer is and what they want. This means having a very clear market segmentation, understanding the needs of your segments, and knowing what you are going to do to satisfy their needs.

Then, sales enablement is when you as a company have created a marketing message that fits the needs of your customer. To put it simply, sales enablement is convincing your potential customers to buy your product. Sales enablement is where you will define how you will tell your customer why they should buy your product or service.

To sum it up, product marketing is the foundation of sales enablement. Once you have defined what you’re going to do to satisfy your customer’s needs, then you should start thinking about how to convince them that your product or service is the best option for them and that they should buy it.

Defining Product Marketing and Sales Enablement

Today, many companies sell products or services that don’t know their customers and don’t know what they want. This will lead to bad sales enablement. For companies to be successful in selling their products and services, they must have a clear understanding of who their customer is and what they need.

So, if a company doesn’t know its customer, then it might create a sales message for everyone. Even though not everyone would be interested in the product or service being sold.

Product marketing and sales enablement are two different things but at the same time, they go hand in hand with each other. For companies to be successful in both of them, then they must start by having a clear understanding of their customers. And knowing what they need from their products or services.

Further, there are many ways a company can create an image of its product in its market segmentation. But the most important thing is creating an image that matches the needs of its market segmentation.  

On the other hand, there are many ways how to convince customers to buy your product. But again, the most important thing here is creating a convincing message that matches your brand image.

How to Do Both

How, then, should you do product marketing and sales enablement? Firstly, you need to have a clear understanding of your customer and what they want. This is when you need to create your market segmentation. Then, you should identify the needs of your market segmentation, and you should start from there.

Further, you should create a marketing message that matches the needs of your market segmentation. After that, you can start creating a message that will convince your customers to buy your product or service.

And finally, a good sales enablement is when your marketing message matches the image of your brand in the market segmentation.