Product Marketing Coordinator

What is a product marketing coordinator? What are this person’s tasks and duties in the company he is working for? And how do you become one? Let us find out below.

Product Marketing Coordinator

A product marketing coordinator is a person that is responsible for marketing a specific product in the organization. This person is responsible for coming up with creative ways to promote and sell products, as well as managing the product marketing team, which is in charge of product marketing.

Further, it is important to note that product marketing coordinators are not the same as product marketing managers. Then, these coordinators usually have a specific product to work on, and it is usually a part of the company’s portfolio. 

Also, managers are in charge of the company’s entire product line, which can include all products that the company has on offer or even multiple products from different companies.

Product Marketing Coordinator Tasks and Duties

While specific tasks and duties depend on whether you are a product marketing coordinator for a specific product or an entire line of products, there are some common tasks that every coordinator has to perform.

The main task of a coordinator is to come up with new ways to promote their products. This could be done in many ways: advertising, sponsorship, social media campaigns, PR campaigns, etc. 

Then, the point is to tap into various sources where you can reach your target audience and evoke interest in your company’s products.

Also, one of the other main tasks that a product marketing coordinator has to perform is analyzing market research data. And identifying trends to come up with new ways to promote certain products in the market. This also means keeping track of competitors’ actions such as launches, price changes, and more.

Additionally, a coordinator also has to keep track of all sales information for their specific products at all times. So they can identify what works and what doesn’t work when promoting this particular product.

How Do You Become a Product Marketing Coordinator?

To become a product marketing coordinator you need to have some experience working with this type of position first. This means that you will most likely start as an assistant/associate product marketing manager or as a junior/entry-level manager in this position.

Also, some schools offer courses on how to become an effective product manager but not every school offers these types of courses. So you will most likely have to get your hands dirty first and then attend courses once you get your first position in this field and learn on the job.

The best way to get your first position would be networking. You can do this by attending conferences or industry events where new job opportunities are posted.

Conclusion

As you can see, being a product marketing coordinator is a lot of work. But it is also very rewarding. You can get to work on many different products and analyze what works and what doesn’t work. Also, you will be in charge of managing a team that is responsible for implementing the product marketing strategy that you come up with.