Product Marketing Functions

What are some of the product marketing functions that you need to know? How does knowing these be helpful to your company? Let us know more below.

Product Marketing Functions

Product marketing functions refer to the activities that are performed to promote a product or a service. The main tasks of the product marketing team would be to develop product marketing strategies and to boost the sales of the product or the service in the market.

Then, these functions are usually performed by product marketing managers who are in charge of developing and maintaining the product’s image in the minds of consumers. The product marketing manager is responsible for devising strategies. The ones that will be able to capture the attention of consumers and persuade them to buy the product or service. 

Further, these functions are also facilitated by other members of the product marketing team such as:

• Product Manager. The product manager is responsible for developing products that can be marketed effectively.
• Product Promotions Manager. The promotions manager is tasked with designing promotional materials such as brochures, flyers, commercials, etc.
• Field Marketing Manager. The field marketing manager is in charge of personally selling products and services to potential clients and customers to boost sales.

Some of the important functions that are performed by product marketers include:

• Developing and maintaining a product’s image in the minds of consumers.
• Planning, directing, and implementing promotional activities that will increase sales of a certain product or service.
• Establishing relationships with suppliers to ensure that products made available to consumers will meet their needs.
• Researching and analyzing market trends so that product development can be adjusted accordingly.
• Devising strategies for distribution and delivery of products after their production has been completed.

Product Marketing Functions: Other Details

Some companies hire outside firms to handle their product marketing functions as they believe it will improve their chances of success in this field. Having an independent company handle these functions can be helpful. Because they have access to more resources than your own company. 

Thus, allowing them to create more innovative promotional strategies which can help improve sales significantly. Especially when they have years of experience working on similar projects for other companies.

Hiring an outside firm may be useful but there are also disadvantages that you should consider before deciding on whether you should do so or not:

• You have less control over what your company will do with its resources. 
• There may be consequences if you end up not being happy with the results produced by your company after it has been completed
• It can be expensive as you have to pay for your company’s resources and time as well as the firm’s.

However, if you decide to hire an outside firm to take care of your product marketing aspects, then you must do some research. And then pick a firm that has experience in this field. Doing so will ensure that you get the best results for your money.

Conclusion

As you can see, the product marketing manager must be able to think creatively when devising strategies for their product. They must also be able to think of ways to effectively reach out to their target audience to deliver their message.