Product Marketing Funnel

Do you know what a product marketing funnel is? Do you know why it is crucial for every company today? If you want to know more, then read on.

Product Marketing Funnel

The product marketing funnel refers to a diagram that is used to illustrate a typical process of a customer’s journey. This is from discovering a product to making a purchase decision. This funnel is normally shaped like an inverted pyramid. 

Then the top of the funnel represents the broadest awareness about the product and the base of the funnel represents the narrowest. 

In a perfect scenario, customers will gradually move from the wide part of this funnel to the narrowest part while they make their purchase decision. It is important to note that each stage of this funnel may have different marketing activities designed to influence the customers’ behavior. And bring them closer to making a purchase.

Products are marketed through various channels and there are many ways that companies can market their products to their targeted customers. For example, you can put up an advertisement in newspapers, email newsletters, and so on. Your advertisements may get tens, hundreds, or even thousands of views but what percentage of those viewers will take action? 

Most people who see your advertisement will not take action because they don’t know anything about your product yet. They might not understand how it can benefit them or how it can solve their problems.

So, to help people understand more about your product and its benefits, you need to create more content. One that can help answer questions that potential customers might have in their minds. This content will help potential customers make a connection between your product and their needs.

Your Company’s Product Marketing Funnel

What about your product marketing funnel? To make sure that your funnel is working effectively, you need to review it periodically. And fix the parts that are not working well.

If you are a small business owner, you can start with a simple product marketing funnel. But as your business grows and your customer base increases, you need to review and revise your funnel until you have a quality one to attract new customers and make them loyal to your brand.

Now that you have a product marketing funnel, it is time to create content for each stage of this funnel. If you want to use a newspaper or email newsletter as your main marketing channel, then you need to create content that can be published in these channels. You can create content 

Then, now that you have created content for each stage of the product marketing funnel, it’s time for the analysis part. To make sure that all stages are working effectively, analyze how many visitors go from one stage to another? 

If most visitors don’t go from one stage to another then there is something wrong with one of those stages. To fix this problem, review each stage of the funnel again and make necessary changes.

Conclusion

So, if you are a small business owner, then read this post and apply the strategies that it contains. This will help you increase your sales and attract more customers to your product and services.