Product Marketing Job Titles

What are some of the product marketing job titles today? What are the roles and responsibilities of these jobs? Let us get to know them in this article. So, read on.

Product Marketing Job Titles

Product Marketing Manager

The most known product marketing job title is Product Marketing Manager. This job title was coined by the American Marketing Association (AMA) in the late 60s.

Product marketing managers are responsible for the growth of products and brands in different market segments. They are creative marketers who think of marketing strategies that can help a company gain a competitive advantage. And then continue to grow in their respective market segment.

Then, these managers come up with new product ideas and figure out how to make them a success. Also, they create strategies to sell or promote products or services. Then, they develop new products and services and maintain existing products. And then manage advertising and promotions.

Further, the primary job of these managers is to plan and execute the marketing strategy of a product or service the company sells through various channels. They understand their target customers very well, and know their needs, wants, and preferences. And then use this information to develop effective marketing strategies.

Portfolio Marketing Manager

What is a portfolio marketing manager? This person is responsible for the entire product portfolio of the company. This job title is especially used in large companies and corporations.

A portfolio manager is responsible for managing the entire product portfolio and brand within a company. This person ensures that all products and brands are aligned with the company’s vision, mission, and values. And also with its target market.

Then, the primary job of these managers is to understand the needs and wants of consumers better than anyone else in the organization. And then use that knowledge to develop strategies that will take the company forward.

Product Marketing Analyst

Then there is a job title called Product Marketing Analyst. The role of these analysts is primarily to analyze trends in different markets, and understand customer needs, preferences and expectations. And then use this information to develop effective marketing strategies for their products or services.

Further, these analysts need to be creative thinkers who think out of the box and come up with unique marketing ideas for their products or services. They also need to be good at analyzing data and using that to make decisions.

Product Marketing Consultant

Another product marketing job title is Product Marketing Consultant or Product Marketing, Specialist. These people offer professional advice on how a company can create successful marketing campaigns for its products or services. 

Further, they also help companies develop effective ways to promote their products or services through different channels. And then suggest ways to improve those campaigns as well.

Then, they develop strategies that will increase customer awareness about their products or services. And also enhance customer loyalty towards those products or services. So, they do not have any decision-making power but they can have a major impact on sales.

Product Marketing Job Title For You

So, these are the product marketing job titles you can consider if you want to get a job in this field. But, before that, you need to understand what role you are interested in. And then start applying for the jobs in that role.