Product Marketing Kit

What is a product marketing kit? What is included in this kind of kit? Why do you need to have this for your company? Let us know more about this below.

Product Marketing Kit

A product marketing kit refers to a collection of product marketing material that is used in promoting and selling a particular product. Then, this kit normally contains all the essential materials needed in marketing a product.

Further, a kit is usually used by companies that make different products, they can use the same materials but with a few changes here and there. The materials in the kit should reflect the company’s name, logo, and products. 

Then, if a company is not making different kinds of products they can still use a kit. They can include sample products that they have manufactured and other stuff like brochures, labels, business cards, and samples. Etc.

What is included in a Product Marketing Kit?

Product marketing kits are normally composed of four things:

1) Product catalog. It contains information about the product itself like its features, price, features and benefits, specifications, and other important details about the product. It can also include information about the company itself like its name, logo, and contact details.

2) Sales letter. It is a form of advertisement to customers wherein it is written about why people should buy from them instead of others. Then, it includes information on how to order their products and where to buy them from. It also has testimonials about the said product from previous clients or customers.

3) Brochure. This is a form of advertisement wherein it is written about the product itself that tells people why they should buy the said product. It contains pictures of the said product to give an idea of what they are selling like photos. Or drawings on how their product looks or how it works or even what its benefits are compared to others in the market.

4) Order form. This one is most probably included in every kit since it is also an advertisement. Wherein people will know how to order their products or where to buy them from. Then, it contains the contact details of a person who will take orders for purchasing their products.

There are also other things included in a kit. But these are just some of them depending on the needs of your company or organization for the products that you want to sell or promote.

How Do You Create Your Own Product Marketing Kit?

Creating your kit is not that hard as long as you know what your target market wants from you and what you want them to know about your products. You will need some materials for your creation. For example, you need 

• Brochures
• Sales letter
• Product catalog
• Order form
• Packaging materials like boxes, labels, stickers, and other stuff that will identify your products. If you have your logo, you can use it on your boxes and labels.

Final Thoughts

f you are still confused about how to create everything, you can hire a professional to help you. You will just tell them what you want and they will do it for you. They might charge a little fee but it will be worth it in the end.