Product Marketing Roadmap

Do you know what a product marketing roadmap is? Do you know how to make one for your company? If not, then this article can help you. So, read on below.

Product Marketing Roadmap

A product marketing roadmap refers to a plan that a company follows to come up with new products or services. It is a way for the company to ensure that its growth doesn’t bloat or stall. It is also used to plan strategies on how the company can compete in the market.

Further, a roadmap should be a part of the company’s strategic plan. It should be created in such a way that it will lead the company to success in the future.

What goes into a product marketing roadmap? It is more than just a schedule of events. It should have all the relevant details that would allow new products and services to be successful. Further, it should have all the important issues that can make or break the product, including:

• The purpose of your product
• The problem that your product will solve for customers
• How you would make money with your product
• What do you think are your company’s strengths and weaknesses (remembering that you will also need to know your competitors’ strengths and weaknesses).

For example, if you’re selling new software, then your purpose is to gain new customers. Your problem is that your software isn’t as accessible as it can be, and your solution is to make it more accessible by giving away free trials. 

So, your way of making money is by charging customers after their free trial period ends. And one of your strengths is having already created an app store where customers can download your software.

Thus, you know that one of your weaknesses is having no existing customer base. But you also know that you have a solution for this as well. You can promote your software on social media through paid ads and organic content creation (like blog posts).

Creating Your Product Marketing Roadmap

So how do you create an effective product marketing roadmap? Here are some things to keep in mind:

• You must have a market analysis before creating any kind of roadmap. That’s why any company needs to do market research before making any move (whether it’s launching new products or advertising its current ones). 
• Further, knowing who you’re going after and what they want from you will help you create not just an effective roadmap but an effective strategy as well. 
• You should include all relevant parties in creating the roadmap. Don’t leave anything out! This includes other departments like sales and engineering. As well as outside agencies like PR firms (depending on how big your company is). When everyone knows what their roles are, they are more likely to cooperate. So, don’t leave anyone out.

Conclusion

So, if you are thinking of developing a new product, then you should start by creating a product marketing roadmap. This will give you a better idea of how to proceed with your plans. And it will help your company move forward in an organized manner.