Product Marketing Specialist Job Description

This article will discuss the product marketing specialist job description. If you are interested in this position, then this article can help you. So, keep on reading below.

Product Marketing Specialist Job Description

A product marketing specialist is a person that is responsible for the marketing of a specific product. Usually, the product is sold online, so the person must be able to create an effective marketing plan that is based on the competition, consumer demand, and consumer behavior. They must also be able to create a plan that will increase the product’s sales and profits.

The duties of this position may include developing a product marketing plan. This means that he needs to work with the marketing team to determine how they will market the product. They may also design and create marketing materials that are used to advertise the product. 

Product marketing specialists must have strong writing skills. This is because they will need to write sales copy for the product and their website. They must know how to use search engine optimization techniques so that the product can be found in search engines like Google, Yahoo, and Bing. 

Then, the duties of a specialist may also include working with the sales department to increase sales of the product. They may create a list of potential customers, target them and then contact them by phone or email to promote sales of the product.

The hours for this position vary by company, but it is usually full-time and includes overtime during holiday seasons.

Product Marketing Specialist Job Requirements

The following are the requirements for this position:

• A bachelor’s degree in business or marketing is usually required 
• A background in Internet marketing is a plus 
• Excellent writing, organization, and communication skills 
• Strong computer skills, especially with social media websites such as Facebook and Twitter 
• Knowledge of SEO techniques Knowledge of basic HTML language 
• Software such as Microsoft Word, Excel, and PowerPoint is needed 
• Work on weekends and holidays, including overtime during holiday seasons 
• The ability to work effectively under pressure

What Makes This Job Appealing?

There are many reasons why this job is appealing. Firstly, just like any other marketing job, you get to work with a product that you like. It can be something that you are passionate about- and this is likely if you get to choose your product to market.  

Further, this job is also appealing because it can bring in a lot of money. In fact, a product marketing specialist is directly responsible for the sales of the product. So he or she can make a lot more money than other members of the marketing team.

Another reason why this job is appealing is that it has a high degree of autonomy. The marketing team will provide the specialist with guidelines on how to market the product and they will provide the materials needed to do so. But he or she will be free to do whatever it takes to increase the sales of the product. 

Then, this can include working outside of normal business hours and creating an effective marketing plan. As well as making changes to existing marketing plans and creating new sales copy for advertisements and websites.