Trader Interactive Adds Troy Snyder as VP of Digital Retailing

As VP of Digital Retailing, Snyder is charged with strategizing, planning, and directing the overall product roadmap for Trader Interactive’s digital … Read source

The VP Digital Retailing is top management business partner. A VP Digital Retailing is in charge of developing a company’s online presence, developing and executing the digital marketing strategy of the company, defining and implementing a company’s digital media sales and overseeing the performance of key e-commerce programs. As a VP Digital Retailing you will be responsible for achieving the company’s overall digital goals.

What does a VP Digital Retailing do?

The VP Digital Retailing is usually not directly involved in the day-to-day operations of the website. The VP Digital Retailing is responsible for the development of a company’s digital marketing strategy and defining and implementing a company’s digital media sales. The VP Digital Retailing also oversees the performance of key e-commerce programs.

What are the job activities of a VP Digital Retailing?

A VP Digital Retailing works with the Chief Executive Officer (CEO) and other top management to define the company’s business strategy, including its digital strategy. A VP Digital Retailing defines and implements the company’s digital media sales and oversees the performance of key e-commerce programs. The VP Digital Retailing also works with top management to develop the company’s online presence.

What are the qualities of a good VP Digital Retailing?

A good VP Digital Retailing has comprehensive knowledge of digital media, strong understanding of customer buying behavior, uses data effectively and has experience in selling online advertising. A good VP Digital Retailing understands how businesses function and is able to translate business needs into actionable insights for clients. A good VP Digital Retailing also has excellent communication skills and is able to work well with all types of people including senior management and clients.