Truly Inspiring Product Vision Statement Examples

This article discusses the importance of a product vision statement and provides examples of great product vision statements.

Scroll down to learn more.

But First, What Is a Product Vision Statement?

A great product vision statement should answer the following question:

Why do we exist as a company? Why should people use our products or services?

It should be clear and concise, and it should resonate with your target audience. It must be aspirational, and it should spark a passion for your team and the customer.

You can use it to keep everyone on the same page, to keep marketing focused on a singular message, and to help drive sales and marketing campaigns.

A product vision statement is a strategic document that helps you prioritize the actions you take to achieve your objectives. 

It helps you maintain focus during tough times when you might be tempted to stray from your core values. It is a reminder of why you’re doing what you’re doing. So, it ensures that your product development and marketing efforts are aligned with your goals.

Examples of Product Vision Statement You Can Use

Product vision statements help you:

Improve clarity on a daily basis

They give you a single, clear mission that everyone in your organization can articulate. They help keep everyone on the same page. 

A great product vision statement explains what you’re doing and why you’re doing it, which inspires a passion for your work. 

Drive better marketing and sales campaigns

By using your product vision statement as a guide, your marketing team can align their message with that of your sales team. They’ll be able to speak in one voice, with a singular focus on what makes you great. 

Drive better product development

Your product vision statement also helps you prioritize which features should be built first, which ones should come next, and which ones should be put off until later. 

It also helps you decide which features aren’t worth building at all. It tells customers why they should buy from you instead of your competitors. 

So, it also tells employees why they should work for you instead of someone else. And it tells investors why they should fund your company instead of another one in the same space.

Use these examples as inspiration for creating your own product vision statement now!

LinkedIn

“Create economic opportunities for every member of the global workforce.”

Steve Jobs

“Ending the digital divide and turning information into knowledge by putting a personal computer in the hands of every person on earth.”

Jack Dorsey

“Making it easier to connect with the people and things you care about.”

Facebook

“Connect with friends and the world around you on Facebook.”

Conclusion

A product vision statement is a strategic document that helps you prioritize the actions you take to achieve your objectives. 

It is a reminder of why you’re doing what you’re doing. It ensures that your product development and marketing efforts are aligned with your goals.

As always, we want to hear from you. If you have any comments, questions, or concerns about this article, please leave them in the comments section below.