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The Vice President of Digital Sales and Marketing is one of the most important figures in any company in the digital age.
The following are just some of the duties that this person is supposed to accomplish.

Create and maintain a digital strategy

There is a lot involved in creating a digital strategy for a company. The VP of Digital Sales and Marketing needs to understand the company’s goals, its industry, what its target customers think, how they use social media, what their attitudes are, etc. All of this information is then used by the VP to create a digital strategy for the company.

It is important for the VP to be involved in the process of creating the digital strategy, instead of just being told what it is. This is because the VP can make sure that all of the elements of the digital strategy are in line with what the company actually wants to accomplish.

Make sure that there is a good social media strategy in place

Social media has become a powerful part of the marketing process for many companies. In order to make sure that your company is doing well on social media, then, it is important for you to make sure that you have a good social media strategy in place. You need to know who your target audience is on each of the various social media platforms, and you need to know how to reach them on these platforms.

If you do not have a good social media strategy in place, then there is no way that you can expect your company to do well on social media. This is why it is so important for you to make sure that you find a very good VP of Digital Sales and Marketing if you want your company to be successful on social media.

Hire and train people

It is also the responsibility of the VP of Digital Sales and Marketing to hire and train people who are going to be involved in digital marketing for your company. The VP has to carefully screen each potential employee in order to make sure that he or she finds someone who is going to be ideal for this position. The VP also needs to sit down with each new employee and train him or her on everything that he or she needs to know about digital marketing for your company.

conclusion:

The VP of Digital Sales and Marketing is an important position in any company. If you have a good VP, then you can expect your company to do well in the digital age. On the other hand, if you do not have a good VP, then you are going to have a tough time succeeding in the digital age.