RVI Group Hires McKay as VP of Passenger Vehicle Business Development and Sales

McKay will be responsible for business development, including sales and product design, with a focus on asset value protection insurance products in … Read source

in this post we will know about the VP of product Development and Sales in digital business:

The first thing is that the key performance indicator is the engagement of the customers. The product is actually designed for a customer to buy and use it. Then, there must be a demand forecast of the product. It does not necessarily mean that it will be purchased in large quantities, but at least there should be demand for the product. Otherwise, we will have to change our strategy.

Secondly, it is important to make a roadmap for the product development. As soon as possible, we should have clear ideas about what is going to be done in the next few months or years with this particular product. Of course, this means that we should have an idea about what this product will look like in a few years.
we must have an idea about how much costs can be saved by the use of this particular product and how much revenue can be made with it compared to using a different product. If it is impossible or it seems very difficult to calculate these values, we should think about abandoning this kind of projects.

Important aspect of VP of Product Development and Sales in Digital Business is promotion and sales. The first thing is that we need someone who can promote us online or offline, depending on our products and services. This person should know our target customers well enough because he/she will need to communicate with them so that they buy our products or services from us instead of our competitors.

A good Product Manager is needed in digital business. It is important to note that Product Managers do not necessarily have to come from a background of business, marketing, or even engineering. However, they need to possess some important traits.
He must be well aware of their product. They must have a good idea about the product’s features, advantages, and disadvantages.
They must also know their target customers and how to reach them. In addition, they must possess good interpersonal and communication skills. These traits will help them to successfully perform their duties in digital business.

Conclusion :

In the digital business world, there are lots of things and factors that have to be taken into consideration. Hence, a skilled and well-prepared team is needed to ensure the best results. As we have already discussed above, a good team consists of a VP of Product Development and Sales, Product Managers, and some other members. The members of this team must have required skills and knowledge in order to perform their duties well.