What Are the Differences Between VP Product and VP Marketing?

What are the differences between VP product and VP marketing? 

Managing product strategy and roadmaps is the responsibility of the vice president of product while managing marketing strategy and campaigns is the responsibility of the vice president of marketing.

Read on to learn more.

VP of Product Job Description

What does a vice president of product do?

A VP of product is responsible for the vision, strategy, and execution of the company’s product. They are responsible for creating an experience that meets or exceeds user needs and expectations.

The VP of product may have one of the most difficult jobs in the company because they must balance the needs of the business with the needs of their users.

The VP of product must align different stakeholders (like executives, designers, developers) to deliver their product. 

A VP of product must think about how their product will be used in different markets around the world, and how it will evolve over time. They must make sure that their development team builds out all necessary features to satisfy users now and in the future. 

VP of Marketing Job Description

On the other hand, a vice president of marketing is responsible for may have one of the most difficult jobs in the company. Because they must balance the needs of the business with the needs of their users.

The VP of marketing must align different stakeholders (like executives, designers, developers) to deliver their product. They must make sure that their development team builds out all necessary features to satisfy users now and in the future.

A VP of marketing must think about how their product will be used in different markets around the world, and how it will evolve over time. They must make sure that their marketing efforts support user acquisition and retention.

VP Product vs. VP Marketing: The Differences

Both VPs are responsible for the success of their products. However, the VP product is responsible for the product strategy and roadmaps.

VP marketing is responsible for marketing strategy and campaigns. The VP marketing is responsible for understanding their customer’s needs, identifying potential new customers, and promoting the products.

The VP of product must know how to build a strong team, build strong relationships with different stakeholders, and align their team to achieve business goals.

In contrast, the VP of marketing is responsible for managing the marketing strategy, campaigns, and the overall growth of their product. 

The VP of marketing must understand customer needs and how the product can better serve those needs.

Summary

The VP of product is responsible for the product itself. They must ensure that the product aligns with business strategy and that it meets or exceeds user needs and expectations.

VP of marketing is responsible for marketing strategy and campaigns. They are responsible for understanding their customer’s needs, identifying potential new customers, and promoting the products. 

In summary, a VP of product is responsible for managing product strategy and roadmaps. A VP of marketing is responsible for managing marketing strategy and campaigns. 

Both have a common goal: to help improve the company’s bottom line by improving their company’s products.

In some companies, VPs may have similar titles but have different roles. In other companies, they have completely different titles or roles!