What Does a VP of Product Design Do?

What does a VP of product design do? Read on to learn more.

VP of Product Design Job Description

Through creativity, integrity, and quality, as well as dedication and cooperation, the VP of Product Design will exhibit affinity for the company’s user-centered core principles.

Their aim is to develop items that improve and simplify people’s lives.

The VP of Product Design develops and improves existing product lines and designs new products and services, using his/her creativity and engineering skills.

Depending on the VP of Product Design’s background and experience, he/she may also:

• Identify and negotiate the acquisition of additional equipment.
• Manage personnel issues such as hiring, firing, and employee development.
• Create advertising plans that promote the company’s products or services.
• Operate computer-assisted design (CAD) software to create product designs.
• Analyze trends in the market to determine how products can be improved for better customer satisfaction.
• Develop processes for manufacturing products using new technologies.

The VP of Product Design oversees the entire design process from initial concept to final production.

They also typically report to the Chief Executive Officer (CEO) and are responsible for managing a team of designers in a company with global operations.

A VP of Product Design may need knowledge of:

• how people interact with and use a product and the features and benefits of a product or service.
• ergonomic principles and human factors to ensure customer safety and satisfaction.
• computer-aided design (CAD) software.
• manufacturing processes for the company’s products to ensure accurate production.
• trends in the market to determine how products can be improved for better customer satisfaction.
• manufacturing processes for current products to improve existing designs.

What a Typical VP of Product Designer Day Looks Like

A VP of Product Design typically spends the majority of his or her day in an office setting.

A typical VP of Product Design works Monday through Friday from 9:00 a.m. to 5:00 p.m., but some work longer hours if they have a deadline to meet.

A VP of Product Design is required to:

• meet with and consult with marketing and sales personnel and engineers to develop and
• improve products and services.
• meet with suppliers and vendors to determine how products can be improved, as well as to
• negotiate contracts for additional equipment.
• utilize computer-aided design (CAD) software to create product designs.
• analyze trends in the market to determine how products can be improved for better customer satisfaction.
• develop processes for manufacturing products using new technologies.
• supervise the entire design process from initial concept to final production.
• manage a team of designers in a company with global operations.
• perform other duties as assigned by the CEO, such as attend conferences and conventions and
• speak at seminars and meetings.

Summary

To be a Product Designer, it takes a lot of creativity and analysis skills to be a Product Designer and this is what makes it such an exciting and fulfilling job.

Product Designers are in high demand and can be found in a wide range of industries, from IT to consumer goods.

To learn more about a vice president in product jobs, read from our blog.