What is A Vice President of Product Management?
What is A Vice President of Product Management?
A Vice President of Product Management (VPPM) is a senior-level executive who is responsible for all aspects of managing a product. VPPMs have overall responsibility for the product’s design, development, marketing and sales. VPPMs typically oversee multiple products at one time and are often responsible for meeting business objectives and financial goals. VPPMs may also have strategic responsibilities such as identifying new markets, and can have multiple direct reports.
What does a Vice President of Product Management do?
VPPs typically lead the product management team and are ultimately responsible for the entire product cycle from conception to end of life. They work with various stakeholders including engineers, marketers, sales teams, customers, financial analysts and sales managers to manage product development from start to finish. The VPPM ensures that deadlines are met by coordinating the work of various teams such as engineering, quality assurance and marketing.
VPPMs are responsible for overseeing research and development activities as well as profit-and-loss statements associated with the product. They often have additional responsibilities including analysis, forecasting, budgeting and forecasting. VPPMS may also be responsible for managing other facets of the organization such as research & development projects or business units. VPPMS may have multiple direct reports but usually not more than 3-4 direct reports at any given time due to their broad scope of responsibilities which include strategic planning on top of execution management.
What is the typical work environment / job function of a Vice President of Product Management?
A Vice President of Product Management usually works in an office environment during regular business hours although some positions require travel on occasion either within the country or internationally depending on the nature of the business or industry they are in. Most companies that hire a VPPM already have a dedicated team in place however some companies will hire a VPPM to take on a new project where there isn’t an existing product management team in place or to oversee an existing team where there has been poor performance in recent years or turnover due to company layoffs or reorganizations.
The position requires constant communication with other members of their organization as well as external stakeholders such as investors, customers, etc… VPPMS may need to travel frequently depending on which industries they are involved in such as high-tech or pharmaceuticals where meetings with investors or customers may be required on a monthly basis or more frequently.
What education do I need to become a Vice President (VP) of Product Management? What training will I receive?
To become a VPPM you will typically need at least several years’ experience working in various departments including engineering, manufacturing and marketing/sales. You must also possess strong technical skills to understand how products are developed from concept through launch into production and beyond into end-of-life management which occurs when you retire products from production due to poor sales or obsolescence of technology.
You will also need to have strong analytical skills to help forecast sales and identify trends in various markets. You may also need to have a degree in business administration or engineering from a 4-year university although this is not always the case. Some companies may prefer candidates who have worked their way up through the ranks from within their own organization while others may prefer candidates with a proven track record in another industry who can bring fresh ideas into the company.
salary:
The average annual salary for a VPPM is $159,000, however this figure varies depending on the industry, size of company and location of job. The average salary for a VPPM in San Francisco is $169,300 per year.
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