What Really Is a Product Vision and Mission?

What is product vision and mission? Continue reading to know more about the topic.

Product Vision and Mission

Product vision and mission are essential to get your products off the ground. 

A product vision is the overarching goal of the products, for instance, “make communication more efficient” or “to make food more accessible.” 

A product mission is a more specific goal that aligns with the company’s larger goal, for instance, “provide a communication tool that is easy to use,” or “make it possible for people in developing countries to have access to food.”

But, why do you need vision and mission?

Vision and mission are the guiding lights that keep your products on track. 

For instance, if your product vision is to make communication more efficient, and your product mission is to provide a communication tool that is easy to use, then you know that it’s not enough just to make a communication tool. 

Your product also has to be easy to use. This becomes the main filter for all decision-making about the product. 

Without it, you’ll have a bunch of features with no clear purpose or definition. 

They also give marketing an understanding of what makes your product unique and valuable. 

If you’ve never defined these things for yourself, then you’ll find it difficult to explain them to others in a way that’s compelling and inspirational. 

What Is the Product Vision and Mission Board?

In the previous section, we talked about product vision and mission as a guiding light for your products. 

But how do you get your team to constantly see that light? That’s where the product visions and missions board come in.

A board is a visual representation of your visions and missions. It’s a place where you post both short-term and long-term goals for the product quality, features, and market.

The purpose of this board is to keep everyone on the same page. You can do so by constantly reminding them of the goals they’re looking to achieve. 

This makes sure that everyone is working towards the same goals. So, you can develop a cohesive product that solves the specific problem you set out to solve.

In your board, you should include the following things:

• Visual representation of the product vision and mission.
• Visual representation of the goals you are trying to achieve.
• The steps needed to reach these goals.
• A list of deliverables that need to be completed for each goal.
• How you will measure success for each goal. 
• A list of things that need to be done to reach each goal.

When Should You Create a Product Board?

Creating a product vision and mission board is one of the first steps of any development process. 

It’s also an important tool to use throughout the product development process as a way of keeping your team on the same page. 

So, there’s no set time or place when you should make this board. Instead, it’s a continuous process that takes place throughout the life cycle of your product.